Showing posts with label Self Publishing. Show all posts
Showing posts with label Self Publishing. Show all posts

Saturday, December 31, 2016

2016 Recap and the New Year


As we cruise to the end of the year, there is much to look forward to in 2017. 2016 showed a ton of progress for Under One Hour, and 2017 looks to continue that progress in a big way!


2016 Accomplishments


New Cover Design - Under One Hour had a new cover designed for every book. Thank you to all of the feedback on the cover to help design it to what it is today, and a BIG thanks to Steven Grajek for doing some phenomenal cover work! We feel the cover stands out and better aligns with the marketplace. 

Additionally Personal Finance Under One Hour was slightly revised to include the introduction of robo-advisors in Section 6.





New Authors and Books - Several new and experienced authors were hired to write books on their topics of expertise. Below are the newest authors with their published books:
  • Pokemon Go by Steven Grajek


  • The Films of Sam Mendes by Michael Jolls


  • Children's Literacy by Magdalena Teske





Book Launch and Signing - Under One Hour hosted this event at the Evanston Public Library in November and provided snacks and coffee for all who attended! It was great to meet some of the fans and sign books.

Some fans with the authors

Andrew Signing "Personal Finance"

Michael Signing "The Films of Sam Mendes"

Andrew meeting a young fan interested in "Pokemon Go" and "History of the Marines"



2017 Plans for an Exciting Year

UOH's New Position - We would like to welcome Michael Jolls as our new Marketing Director! His experience in daily promotion, film, and previous books makes him a great addition to our team. We look forward to putting his new ideas in motion and delivering great content to our fans and customers.


New and Exciting Books - Our current authors are working on finishing books to be published in 2017! Below are the newest authors with their books on PRE-ORDER:
    • Nutrition by Kathy Brown

    • The History of the US Marine Corps by Andrew Belet


    Other Books planned - There are many other book topics that are in the early stages of writing or which authors have approached UOH with the desire to write. Below are some that are scheduled for 2017:
    • Buying, Driving and the Future of Cars 
    • Buying a Home
    • Geocashing 
    • The films of Christopher Nolan
    • Traveling to Germany

    Interview Series/Podcast - UOH is in the process of launching an interview series of the authors and other published authors in regards to their topics, and writing process. We are also considering doing a podcast for live interviews. What do you, as the reader, think?


    Translator - UOH is looking for a traslator for Spanish primarily. If you, or anyone you know, would like an opportunity to translate, please reach out to us and we can get started. If you can translate a different language and would like to take on this challenge, let us know!


    Want to Write for UOH? Have a non-fiction topic you would like to write about, or want to know how to start? Contact us and we can get your writing dreams to come to life!


    Thank you

    We want to give a big thank you to everyone who has supported the UOH mission of delivering high quality content in a easy, and short, format. We appreciate all of our customers, followers, friends, and families! 


    Questions/Comments - If you have any questions or comments, please reach out to us and we'll get back to you in a short manner. 





    Wednesday, January 27, 2016

    UOH Book Summary - Rescue Your Money by Ric Edelman


          For those of you interested in personal finance, Ric Edelman is one of the most popular authors on this topic. His 2009 book titled, Rescue Your Money, makes for a quick read, but the content is very powerful. Below is a summary of the book.
                
    Book Summary:
    Essentially, the trick to investment success is buying low and selling high. People want to beat the market which they typically gauge as the S&P 500. This is a basket of the top 500 US public companies. The problem with this mentality is that your investment happiness is determined against the index rather than the overall performance.

    For example, in 2008 if you lost only 20% instead of 35% that the market lost, you would have beat the market and therefore consider that a success. But losing money should not be a happy event. Ric states “only one thing matters when it comes to investing: achieving financial security. That is your one major goal.” (Page 8)

          His book, and our Personal Finance Under One Hour both explain that the main reducer of return on investments are taxes and investments, and there are multiple levels of taxes. See the two charts below:

     
    Top Tax Rates (Page 13)              Inflation (Page 15)              

    These are the biggest reducer because they generally are overlooked! Ric shows a great example in his book of this very concept.

    “Let’s assume that you pay both federal and state income taxes. Let’s further assume that your combined federal/state tax bracket is 30 percent. Since the CD paid 3.1%, you lose .93% to taxes, leaving you with a profit of 2.17%. But let’s not forget inflation. If inflation is averaging 3.2%, you’re actually losing 1.03% on every dollar you invested in that CD. Now, losing 1.03% annually might not seem like much, considering the S&P 500 lost 38.5% in 2008. But the stock market doesn’t lose every year, while the CD does.” (Page 16 & 17)

    The figure below shows the numerical example of taxes and inflation affecting your CD returns.


             Taxes and Inflation (Page 18)  

    We explain CD’s in our book, Personal Finance Under One Hour, and they can be a good investment in some cases. For instance, today’s CD rates are better than leaving the money in a savings account, however, you cannot touch the money and you still lose on the taxes and inflation. Safety is the main reason consumers like CD’s. “As a result, millions of Americans are going broke safely and they don’t even know it!” (Page 20)


    This next picture lists all of the products that are safe, but not great for generating the returns to rely on.


        Product Returns (Page 25)

    Parts of this next section in his book are worth quoting directly. It is a great look into the big picture of consumer investing. It explains the issues with fads and the media.

    “What about CNBC’s Jim Cramer, who offers a barrage of advice on each night’s broadcast? Barron’s studied each of Cramer’s recommendations in 2006 and 2007, and in its August 20, 2007, issue concluded that his picks gained an average of 12 percent. Barron’s noted that for the same period the S&P 500 gained 22 percent. Cramer was about half as good.” (Page 39) 
    “Clearly, trusting the media’s investment advice is not a successful strategy, yet judging from the millions of people who read, listen, and watch all the commentaries, it’s also clear that most people don’t know this.” (Page 42)
    “It doesn’t surprise us when the weathermen get it wrong. It doesn’t surprise us when sportswriters get it wrong. Why, then, does it surprise us to think that an investment analyst or portfolio manager might be wrong? And why are so many people willing to invest their life savings on the prognostications of such a person?” (Page 44)
      
    Another common pitfall is investing in large companies. There is nothing wrong with investing with them, however, they do lose money from time to time and many people focus solely on these companies for the majority of their retirement or investing.

    One of the biggest mistakes can be investing the most in your employer. Typically, you can buy your company’s stock at a slight discount which makes buying very beneficial. While you may believe in the company you work for, what happens if the company folds? Not only do you lose a job (your source of income) but you could also lose all you have invested over the years. “Do you really want to risk your financial security on the fortunes of a company over which you have little knowledge and no control?” (Page 49)



    The basics of Buy Low, Sell High.


    S&P 500 (Page 57)

    This chart shows how the stock market typically performs during the booms and busts. The market typically rises for a longer period of time than the market falls. This is due to more money going into the market, companies continuing to grow, and the economy expanding. Essentially, every time the market falls from a previous high, it will climb even higher over time. The market never falls and stays down.

    So when the markets are troubled, such as January of 2016, it is usually a good time to buy, not sell. The key is your intention for investing, and typically that is not to pull your money out within a month or two. Usually, you are looking at investing for a long period of time. That said, Ric asks,

    “Why bother looking at your account each hour, day, or month? Looking often at your investments is likely to make you do the opposite of what you should do. If you see that prices are down, you’ll become upset and want to sell. If you see that prices are up, you’ll get excited and want to buy.” (Page 64)
    “History provides the reason why you shouldn’t do that: past recessions, panics, and depressions have taught us that stock markets recover with astonishing suddenness and velocity. By the time you realize that the bottom has been reached, prices have already risen sharply – meaning that you are forced to buy back in at prices that are higher than when you sold.” (Page 113)
    Can you predict when those short spurts are going to occur? Me neither. That’s why we remain invested the entire time, so we can catch the profits when they come.” (Page 107) 

    Ric, and many other advisors, recommend patience with the market. Diversify your portfolio, then let it sit. Over time, he recommends strategic rebalancing.

            
       
         Jan 1st Portfolio (Page 117)            Dec 31st Portfolio (Page 119)

    The idea is counterintuitive at first. You would think that since Stocks performed better than cash, we would take money out of cash and put more into stocks…However, this is not what Ric recommends, and so many investors do what was just mentioned. Instead, he recommends selling stocks as that has become the majority of the portfolio and therefore subjects the portfolio to the ups and downs significantly more; If the stock market declines, your portfolio will be affected much greater.

    “In other words, we sell the asset that made the most money and we buy the asset that made the least (or maybe even lost) money.” (Page 120) This is kind of like buying and selling on Ebay; you want to buy coins when they are cheap, and sell them at a higher price. Most of the time, investors want to buy the investments that made the most money recently.

    “No one wants to buy gold at $200 an ounce. But when it reaches $1,000 an ounce, they load up. Later, when it falls to $700 and they’ve lost 30%, they sell and swear that never again will they buy gold.” (Page 123) 
    For instance, a short-term anomaly might cause an asset class to jump in price momentarily. A quick sale of high-priced assets and a purchase of low-cost assets would have locked in your gains. But calendar rebalancing will miss it.” (Page 127)

          To diversify, Ric, as well as our book, recommends exchange-traded funds (ETF’s). With mutual funds, the fees will eat into your returns while ETF’s have very low or negligible fees. Mutual funds might also trade in and out of stocks meaning that the short-term gains and losses actually turn you into a short-term trader when tax time comes around.

    “In all, you’re paying the average retail mutual fund 2.67% per year. Based on the stock market’s average annual return of 9.6% a year, that means you’re giving away 28% of your profits on an annual basis.” (Page 148)
    The U.S. retail mutual fund industry is a $9.4 trillion industry. Collectively, U.S. equity and bond mutual funds charge $248 billion in fees each year. No wonder these guys are among the wealthiest people in America.” (Page 151)

    As a recap, Ric’s advice sums up to the following:
    ·       Diversify into several non-related asset classes (S&P 500 ETF, International ETF, Bond ETF, Short term Security ETF, and cash to name a few)
    ·       Rebalance periodically based on the pieces of the pie in your portfolio becoming too large compared to your other investments. Sell the part that made the most money, and put that in the parts that lost money.

    ·       This is not to say sell the S&P 500 ETF to put in your single failing experimental biotech stock, but instead put it into another non-correlated ETF. Avoid putting a significant amount of money in a single stock.


    Buy the book:
          Have you read this book?  If not, does this summary inspire you to read it? If you are interested, you can get Rescue Your Money by Ric Edelman here.

    Let us know your thoughts in the comments, and make sure to subscribe!




    Wednesday, December 30, 2015

    Setting Yourself up for Success in 2016 - Setting and Keeping Goals


    I hope you had a great 2015, but now it’s time to look towards 2016. If you are like most people, you had some good times and bad times during the year. Maybe you completed some goals or resolutions, but maybe you also developed some bad or addictive habits. It is easy to get into a routine that you don’t care for, but it is important to understand that habits can be broken, and new goals can be made.


    With the beginning of a new year coming up, about half of the United States makes some sort of New Year’s Resolution. Most of these resolutions are not seen through fruition, however, they are much more likely to be completed if they are written down.

    Perhaps one of the best type of goals you can make is a flexible or easy daily goal. This can be as simple as doing 5 minutes of stretching when you wake up every morning. The point is, it’s something that starts you right, is not difficult, and feels good having completed your first task of the day. You can also use this for larger goals in tandem. For instance, if you want to lose 25 pounds, you don’t have to do it all in one week. You can, and should, space it out by focusing on modifying the habits that allowed you to gain weight. Maybe it’s as simple as replacing 1 soda per day with a glass of water. Might not be the biggest change, but it adds up over time.


    You don’t have to start on every single goal at once. By taking on too much, you risk not doing anything. You can start small, and once you master one goal, move on to the next goal. Or, you might make new goals every quarter instead of just once per year.

    A great idea is to reward yourself along the way. Once you’ve completed a month’s worth of your goal, or goals, give yourself a reward. Make sure it’s something you enjoy instead of something that will either break your goal or revert to a habit you don’t necessarily want. It might be something you have been wanting or needing for a while, but the completion of your goal gives you permission to finally do it.

    Make the reward another type of benefit. For instance, if your goal is to eat something healthy every day so that you can lose weight, you might reward yourself with that blender or appliance you’ve been wanting. This might help you feel great about all that you have accomplished and will contribute to your success in the end result.

    Tracking your progress is another great way to figure out when you earned your reward and how far you have come. If you get off track of your goal, or miss a day, know that it’s ok and keep trying. You've probably made some progress, and keeping a log will help you realize that.


    Make each relapse a competition. If you successfully completed 12 days of your goal before you missed a day, try for 15 days in a row. Just keep pushing yourself. You’ll benefit even if you only completed 5 days the next time. Just try to make it a fun competition with yourself and don't get down on yourself for being human and making mistakes. At least you are one of the few people that are actually trying to get back up and keep improving yourself.

    Pursuing these goals with friends or family can really help you to stay accountable and accomplish more. It might also be fun to do beneficial activities together and grow together.

    Good luck on your 2016 goals!
    Andrew Brown


    More Articles: 

    Wednesday, October 28, 2015

    The Martian - Andy Weir's Story from Programmer to Bestseller


     The Martian on Amazon

    You may be aware of a little movie phenomenon called The Martian, in theaters as of October 2nd. The movie is actually based on the best-selling book by the same name. Below is the incredible story of how Andy Weir became a best-selling author with a top box office movie rights.


    What is The Martian:
    "When astronauts blast off from the planet Mars, they leave behind Mark Watney (Matt Damon), presumed dead after a fierce storm. With only a meager amount of supplies, the stranded visitor must utilize his wits and spirit to find a way to survive on the hostile planet. Meanwhile, back on Earth, members of NASA and a team of international scientists work tirelessly to bring him home, while his crew mates hatch their own plan for a daring rescue mission." (Wikipedia description)
    The movie and book are very similar, however, this post will focus mainly about the book's rapid success. Once you start reading it, you immediately understand that Andy put an extensive amount of research into the science behind the story. In fact, the entire plot is based on real science available today. Essentially, it's a fake story about a real scenario based on existing technology.
              In order to keep it from sounding like a Wikipedia article, Andy modelled the main character after himself and included a ton of humor and wit into the story.


    Summary of success:
    Andy started by publishing chapters of The Martian on his website and gave it away for free. His readers asked that he put the book on Kindle and immediately sales took off. This got the attention of an agent, then a publisher, and finally movie rights all within a week! Sounds like a pretty good week if you ask me.


    Life before The Martian:
    Growing up, Andy loved to write fan fiction and read his dad’s sci-fi books. He also started computer programming around 9. In college and all throughout his 20’s, he wrote his first book and a few short stories. He then went full time into a programming job. From there, he held a few different positions until one day he was laid off with a large severance.
    At this point, he decided to try writing again. He wrote another book and started a web comic. His website grew pretty fast with readers for the web comic. He eventually went back to programming once his savings got to his low predetermined amount. While working, he continued to post stories online from time to time.
    He slowly accumulated readers over a several years and had about 50K readers for the web comic. At that point he wanted to get into more narrative fiction through short stories and novels. One of his early successes of writing, while still having a day job, was a short story called The Egg. His readers really enjoyed and shared it which helped his readership. Andy claims it's all luck because the story was so short and didn’t take him long to write. His reasoning is “It doesn’t require a big time commitment, [only about an hour and a half to read]. A lot of people take the entire content of the text, the whole story, and post it to their blog.” (InterviewingAuthors.com)
    Andy then started on The Martian “by visualizing what it would be like to be an astronaut and live on Mars. What mishaps their might be and see if that could make a good story. Tons of research to be as realistic as possible. Mark is started out as, you know, me in my mind.   As the story progressed I started developing a unique character for Mark.” (InterviewingAuthors.com)
    He posted e-versions of the chapters to his website since readers requested it. When readers were having issues downloading these onto their devices, they asked him to publish on Kindle. The problem here is that Andy previously gave his content away for free on his website, but with Kindle, he had to list it at the minimum price of $.99.
    Ironically, more people bought it from Kindle than downloaded it for free from his site. This is most likely due to the power of Amazon with its recommendation features. It quickly moved up the rankings and essentially sold exponentially from there. The craziest part is, Andy didn’t really do any marketing for the book, which is a dream come true for most authors.
    This is when the agent, publisher and movie rights approached him. He received a book and movie contract all in the same week; both in the low to mid six figures, according to The Washington Post reports.
    "In fact, it was such a sudden launch into the big leagues that I literally had a difficult time believing it," Weir said in an interview on his site. "I actually worried it could all be an elaborate scam. So I guess that was my first reaction: "Is this really happening?'" (BusinessInsider.com)


    Andy Weir’s Advice:
    Writing an international bestseller usually has a ton of setbacks, and Andy’s story has plenty. For new authors, he has some lessons learned after going through his process.
    Like most new authors, Andy had a day job and could only write in the evenings or the weekends. He didn’t really have a schedule and with the amount of research, it took him 3 years to write The Martian. Now that he is a full time writer, he writes during the time he would have been working at his previous job. His goal is to write a certain number of words per day regardless of quality. Once they are written, he can edit it later.
    In fact, in the early versions of his The Martian, he gained a lot of science-minded readers who offered feedback. The part they helped him out the most was with the chemistry. Andy is more into space and physics than chemistry, so they actually helped him accurately revise his book.
    Of course he gets writer’s block every now and then, but what he does is bracket off the to-do for the section and then continues moving forward. Additionally, when he stops for the day, he tries to stop at a place that interests him. It’s easier to start up again if you stop at an interesting point verses a dry point. Finally, if you have a story or part of a story in mind, just write it down to get it going.
    With the internet, it’s really not necessary to go the traditional route of having an agent and publisher. One person can do it all and if it’s a good book, people will buy and refer. However, for his situation, having an agent helped him with the business side of everything.



    Life After The Martian:
    Naturally, Andy was propelled into money and fame with those major writing and movie contracts. He is now working on writing other books for the publisher that signed with him.
    Since the book's sudden success, Andy has been invited to ComicCon, many NASA events, and tours. I look forward to his next venture and using his inspiring story to continue writing my books.



    Buy the Book:
    If you are interested in supporting Andy Weir, you can do so on Amazon: The Martian.



    Sources: